{"id":356,"date":"2025-06-03T17:07:16","date_gmt":"2025-06-03T08:07:16","guid":{"rendered":"https:\/\/www.fdc-inc.co.jp\/sfsolution\/?p=356"},"modified":"2025-06-26T17:24:49","modified_gmt":"2025-06-26T08:24:49","slug":"inbound_marketing","status":"publish","type":"post","link":"https:\/\/www.fdc-inc.co.jp\/sfsolution\/blog\/marketing-support\/inbound_marketing\/","title":{"rendered":"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\u4ee3\u8868\u7684\u306a\u624b\u6cd5\u3084\u6ce8\u610f\u70b9\u3092\u89e3\u8aac"},"content":{"rendered":"\n

\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u5bfe\u6975\u306b\u4f4d\u7f6e\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084IT\u30c4\u30fc\u30eb\u306e\u666e\u53ca\u306b\u4f34\u3044\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306f\u5927\u304d\u304f\u5909\u6539\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u8a18\u4e8b\u3067\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u8981\u304b\u3089\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3001\u5229\u70b9\u30fb\u6ce8\u610f\u70b9\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u55b6\u696d\u624b\u6cd5\u3092\u6539\u5584\u3057\u3066\u96c6\u5ba2\u7387\u3092\u6539\u5584\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n

\n
<\/div>
\n
\n
FDC\u3067\u3067\u304d\u308bSalesforce\u6d3b\u7528\u3068\u306f<\/strong><\/span>
\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/span><\/span><\/a><\/div><\/div>\n\n\n\n
Salesforce\u30b5\u30dd\u30fc\u30c8\u306b\u95a2\u3059\u308b\u3054\u76f8\u8ac7<\/span>
\u7121\u6599\u76f8\u8ac7\u3092\u3059\u308b<\/strong><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n
<\/div>
\n
\n
FDC\u3067\u3067\u304d\u308bSalesforce\u6d3b\u7528<\/strong><\/span>
\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b<\/strong><\/span><\/span><\/a><\/div><\/div>\n\n\n\n
Salesforce\u30b5\u30dd\u30fc\u30c8\u306b\u95a2\u3059\u308b\u3054\u76f8\u8ac7<\/span>
\u7121\u6599\u76f8\u8ac7\u3092\u3059\u308b<\/strong><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n
<\/div>
\n
\n
Salesforce\u30b5\u30dd\u30fc\u30c8\u306b\u95a2\u3059\u308b\u3054\u76f8\u8ac7<\/span>
\u7121\u6599\u76f8\u8ac7\u3092\u3059\u308b<\/strong><\/span><\/span><\/a><\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/h2><\/div><\/div>\n\n\n\n
\"\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f\"<\/figure>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u9867\u5ba2\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u81ea\u7136\u306b\u51fa\u4f1a\u3044\u3001\u5f90\u3005\u306b\u9867\u5ba2\u3092\u30d5\u30a1\u30f3\u5316\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u4e00\u822c\u7684\u306b\u306fWeb\u30b5\u30a4\u30c8\u4e0a\u3067CV\u3092\u767a\u751f\u3055\u305b\u3066\u3001\u53d7\u6ce8\u3084\u5546\u8ac7\u306b\u3064\u306a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u5f93\u6765\u306f\u30c6\u30ec\u30d3CM\u3084DM\u3067\u7121\u7406\u3084\u308a\u9867\u5ba2\u306e\u6ce8\u610f\u3092\u5f15\u3053\u3046\u3068\u3059\u308b\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002<\/p>\n\n\n\n

\u3057\u304b\u3057\u8fd1\u5e74\u306f\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u306e\u9032\u5316\u3084\u53e3\u30b3\u30df\u3092\u91cd\u8996\u3059\u308b\u50be\u5411\u304c\u5f37\u307e\u3063\u3066\u304a\u308a\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u4e0b\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u60c5\u5831\u904e\u591a\u306e\u6642\u4ee3\u306b\u7a81\u5165\u3057\u305f\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306f\u60c5\u5831\u306e\u53d7\u3051\u624b\u304b\u3089\u60c5\u5831\u306e\u691c\u7d22\u8005\u3078\u3068\u5909\u308f\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\u5b9f\u969b\u306b\u30c8\u30e9\u30a4\u30d9\u30c3\u30af\u30fb\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u7814\u7a76\u6240\u306e\u8abf\u67fb\uff082024\u5e74\uff09\u306b\u3088\u308b\u3068\u3001BtoB\u306b\u304a\u3051\u308b\u9867\u5ba2\u306e\u60c5\u5831\u6e90\u306e\u304a\u3088\u305d6\u5272\u306f\u300c\u4f01\u696d\u306eWeb\u30b5\u30a4\u30c8\u300d\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u53c2\u8003\uff1aBtoB\u30b5\u30a4\u30c8\u8abf\u67fb 2024\uff5c\u30c8\u30e9\u30a4\u30d9\u30c3\u30af\u30fb\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u7814\u7a76\u6240<\/a><\/p>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6d88\u8cbb\u8005\u304c\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3066\u3001\u9867\u5ba2\u306b\u306a\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u62c5\u3046\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306e\u9055\u3044\u3068\u306f\uff1f<\/h2><\/div><\/div>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u306e1\u3064\u3067\u3059\u3002<\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u624b\u6cd5\u306e1\u3064\u3067\u3001\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6982\u5ff5\u306b\u57fa\u3065\u3044\u3066\u624b\u6cd5\u3092\u5b9f\u8df5\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5177\u4f53\u7684\u306b\u306f\u3001\u81ea\u793e\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u305f\u308a\u9867\u5ba2\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u51fa\u3057\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a2d\u8a08\u3092\u3057\u3063\u304b\u308a\u3068\u4f5c\u308a\u8fbc\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ee3\u8868\u7684\u306a\u624b\u6cd5<\/h2><\/div><\/div>\n\n\n\n

\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30014\u3064\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5206\u3051\u3066\u5b9f\u8df5\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d5\u30a7\u30fc\u30ba<\/td>\u53d6\u308a\u7d44\u307f\u65b9<\/td><\/tr>
1.ATTRACT\uff08\u60f9\u304d\u3064\u3051\u308b\uff09<\/td>\u9867\u5ba2\u306e\u8ab2\u984c\u3084\u30cb\u30fc\u30ba\u3092\u89e3\u6c7a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b<\/td><\/tr>
2.CONVERT\uff08\u8ee2\u63db\u3059\u308b\uff09<\/td>\u898b\u8fbc\u307f\u9867\u5ba2\u60c5\u5831\u3092\u7372\u5f97\u3057\u3066\u30ea\u30fc\u30c9\u5316\u3059\u308b<\/td><\/tr>
3.CLOSE\uff08\u9867\u5ba2\u5316\u3059\u308b\uff09<\/td>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u306b\u3088\u308a\u9867\u5ba2\u3078\u3068\u8ee2\u63db\u3059\u308b<\/td><\/tr>
4.DELIGHT\uff08\u30d5\u30a1\u30f3\u5316\u3055\u305b\u308b\uff09<\/td>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3066\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u305d\u308c\u305e\u308c\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u9069\u3057\u305f\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n