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\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084SNS\u3001YouTube\u306a\u3069\u3067\u767a\u4fe1\u3057\u305f\u5185\u5bb9\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u6b8b\u308a\u7d9a\u3051\u307e\u3059\u3002<\/p>\n\n\n\n

\u305d\u306e\u305f\u3081\u3001\u4f8b\u3048\u30702\u5e74\u524d\u306e\u6295\u7a3f\u5185\u5bb9\u3092\u898b\u3066\u81ea\u793e\u3078\u554f\u3044\u5408\u308f\u305b\u308b\u4eba\u3082\u591a\u304f\u3001\u601d\u308f\u306c\u30ab\u30bf\u30c1\u304b\u3089\u6210\u7d04\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306f\u5b9a\u671f\u7684\u306b\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u55b6\u696d\u306e\u58f2\u308a\u8fbc\u307f\u3068\u9055\u3063\u3066\u4eba\u4ef6\u8cbb\u3092\u5927\u304d\u304f\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f1a\u793e\uff08\u5de5\u52d9\u5e97\uff09\u3068\u3057\u3066\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3067\u304d\u3001\u9867\u5ba2\uff08\u65bd\u4e3b\uff09\u306b\u5b89\u5fc3\u611f\u3092\u4e0e\u3048\u3089\u308c\u308b\u305f\u3081<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

SNS\u3084YouTube\u3067\u304a\u5ba2\u69d8\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3092\u767a\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u5de5\u52d9\u5e97\u306e\u4fe1\u983c\u611f\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4fe1\u983c\u611f\u306f\u5b89\u5fc3\u611f\u306b\u3064\u306a\u304c\u308a\u3001\u9867\u5ba2\u306e\u6765\u8a2a\u3084\u6210\u7d04\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u5b8c\u6210\u898b\u5b66\u4f1a\u3084\u5730\u57df\u30a4\u30d9\u30f3\u30c8\u306e\u958b\u50ac\u544a\u77e5\u304c\u5bb9\u6613\u306a\u305f\u3081<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

Web\u96c6\u5ba2\u3092\u5b9f\u65bd\u3059\u308b\u3068\u3001\u5b8c\u6210\u898b\u5b66\u4f1a\u3084\u30a4\u30d9\u30f3\u30c8\u544a\u77e5\u304c\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

\u5b8c\u6210\u898b\u5b66\u4f1a\u3084\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3059\u308b\u3068\u3001\u305d\u306e\u5730\u57df\u3067\u4f4f\u5b85\u3092\u63a2\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u8a8d\u77e5\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30c1\u30e9\u30b7\u3084TVCM\u3068\u9055\u3063\u3066\u3001\u7121\u6599\u3067\u5e83\u544a\u3092\u6253\u3066\u308b\u3068\u3053\u308d\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

\u6f5c\u5728\u9867\u5ba2\u304c\u3044\u3064\u3067\u3082\u65bd\u5de5\u4e8b\u4f8b\u3092\u898b\u3089\u308c\u308b\u305f\u3081<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

\u65bd\u5de5\u4e8b\u4f8b\u306f\u3001\u6587\u7ae0\u306e\u8a18\u4e8b\u3068\u9055\u3063\u3066\u4f4f\u5b85\u3065\u304f\u308a\u660e\u78ba\u306b\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u6f5c\u5728\u9867\u5ba2\u3068\u306f\u307e\u3060\u81ea\u793e\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u5199\u771f\u6620\u3048\u306b\u6ce8\u610f\u3057\u305f\u308a\u793e\u54e1\u306e\u7d39\u4ecb\u30da\u30fc\u30b8\u3092\u63b2\u8f09\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u304a\u5ba2\u69d8\u306e\u4e0d\u5b89\u304c\u6255\u62ed\u3055\u308c\u3001\u554f\u3044\u5408\u308f\u305b\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u81ea\u793e\u306e\u5f37\u307f\u3084\u5bb6\u3065\u304f\u308a\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f1d\u3048\u3089\u308c\u308b\u305f\u3081<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

Web\u96c6\u5ba2\u3067\u306f\u81ea\u793e\u306e\u5f37\u307f\u3084\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u4f1d\u3048\u3084\u3059\u3044\u3067\u3059\u3002<\/p>\n\n\n\n

\u5de5\u52d9\u5e97\u306e\u30d6\u30e9\u30f3\u30c9\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u3057\u3066\u306f\u300c\u82e5\u5e74\u5c64\u306e\u592b\u5a66\u306b\u5411\u3051\u305f\u30a8\u30b3\u30cf\u30a6\u30b9\u300d\u300c\u4e16\u4ee3\u3092\u8d85\u3048\u3066\u66ae\u3089\u305b\u308b\u9ad8\u6027\u80fd\u4f4f\u5b85\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084SNS\u3067\u4e00\u8cab\u6027\u3092\u6301\u3063\u305f\u767a\u4fe1\u3092\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u523a\u3055\u308a\u30d5\u30a1\u30f3\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3067\u65bd\u4e3b\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u304c\u308f\u304b\u308b\u305f\u3081<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084SNS\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306f\u3001Web\u96c6\u5ba2\u304c\u6210\u529f\u3059\u308b\u8fd1\u9053\u3067\u3059\u3002<\/p>\n\n\n\n

\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306f\u300c\u3069\u306e\u8a18\u4e8b\u304c\u4f55\u4eba\u306b\u8aad\u307e\u308c\u305f\u304b\u300d\u300c\u8a18\u4e8b\u306e\u6ede\u5728\u6642\u9593\u300d\u300c\u6d41\u5165\u7d4c\u8def\u300d\u306a\u3069\u306e\u5b9f\u614b\u3092\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u96c6\u5ba2\u306b\u6709\u52b9\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u3078\u306e\u554f\u3044\u5408\u308f\u305b\u5897\u52a0\u306b\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u5408\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/strong><\/div>
\"\u4f4f\u5b85\u696d\u754c\u30fb\u5de5\u52d9\u5e97\u306eDX\u3068\u306f\uff1f\u5de5\u52d9\u5e97\u304cDX\u3092\u63a8\u9032\u3059\u3079\u304d\u7406\u7531\"<\/figure>
\u3010\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3011\u5de5\u52d9\u5e97\u304cSWOT\u5206\u6790\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/div>
SWOT\u5206\u6790\u3092\u884c\u3046\u3053\u3068\u3067\u500b\u4eba\u306e\u5f31\u307f\u3092\u5f37\u307f\u306b\u5909\u3048\u305f\u308a\u3001\u5de5\u52d9\u5e97\u306e\u5f37\u307f\u3092\u3055\u3089\u306b\u4f38\u3070\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306fSWOT\u5206\u6790\u306e\u76ee\u7684\u3084\u624b\u9806\u3001\u5de5\u52d9\u5e97\u304c\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3001\u308f\u305f\u304f\u3057DX\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u63a8\u9032\u90e8 \u4f50\u3005\u6728\u821e\u7f8e\u304c\u3053\u306e\u6a5f\u4f1a\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div><\/div><\/div><\/a><\/div>\n\n\n\n

\u5de5\u52d9\u5e97\u306b\u304a\u3051\u308bWEB\u96c6\u5ba2\uff08WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff094\u3064\u306e\u65bd\u7b56<\/strong><\/strong><\/strong><\/strong><\/strong><\/h2><\/div><\/div>\n\n\n\n
\"\u5de5\u52d9\u5e97\u306b\u304a\u3051\u308bWEB\u96c6\u5ba2\uff08WEB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff094\u3064\u306e\u65bd\u7b56\"<\/figure>\n\n\n\n

\u5de5\u52d9\u5e97\u306b\u3068\u3063\u3066Web\u96c6\u5ba2\u306e\u6d41\u5165\u7d4c\u8def\u306e\u57fa\u672c\u3068\u306a\u308b\u30014\u3064\u306e\u65bd\u7b56\u3092\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

Web\u96c6\u5ba2\u65bd\u7b56\u2460\u81ea\u7136\u691c\u7d22(Organic Search)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

\u81ea\u7136\u691c\u7d22\u3068\u306fGoogle\u3084Yahoo!\u3068\u3044\u3063\u305f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3001\u6709\u6599\u691c\u7d22\u3092\u9664\u3044\u305f\u90e8\u5206\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u691c\u7d22\u7d50\u679c\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u7136\u306b\u8208\u5473\u95a2\u5fc3\u3092\u62b1\u3044\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u7b54\u3048\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u81ea\u7136\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u6570\u3092\u5897\u3084\u3059\u306b\u306f\u300c\u8868\u793a\u56de\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u300d\u300c\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u9b45\u529b\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u300d\u306a\u3069\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

Web\u96c6\u5ba2\u65bd\u7b56\u2461\u6709\u6599\u691c\u7d22(Paid Search)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

\u6709\u6599\u691c\u7d22\u3068\u306f\u81ea\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308b\u305f\u3081\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u6599\u91d1\u3092\u652f\u6255\u3044\u691c\u7d22\u7d50\u679c\u306b\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n\n\n\n

\u5e83\u544a\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3082\u306e\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3057\u3001\u914d\u4fe1\u5185\u5bb9\u3092\u7d30\u304b\u304f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u691c\u7d22\u7d50\u679c\u306e\u6700\u4e0a\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304b\u3089\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u304fSEO\u306e\u77e5\u8b58\u304c\u305d\u308c\u307b\u3069\u554f\u308f\u308c\u306a\u3044\u3053\u3068\u3082\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n

Web\u96c6\u5ba2\u65bd\u7b56\u2462\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u6d41\u5165(Referral)<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3><\/div><\/div>\n\n\n\n

Referral\u306f\u5916\u90e8\u30b5\u30a4\u30c8\u306b\u8cbc\u3089\u308c\u305f\u30ea\u30f3\u30af\u304b\u3089\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u308b\u6d41\u5165\u7d4c\u8def\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n

\u5916\u90e8\u30b5\u30a4\u30c8\u3068\u306fSNS\u3084YouTube\u3001\u500b\u4eba\u30d6\u30ed\u30b0\u3067\u3001\u6d41\u5165\u7d4c\u8def\u304c\u591a\u3044\u307b\u3069\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3078\u8a2a\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u5897\u52a0\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30b5\u30a4\u30c8\u304b\u3089\u8a2a\u554f\u3057\u3066\u304d\u305f\u304b\u3092\u5206\u6790\u3059\u308c\u3070\u3001\u4eca\u5f8c\u306eWeb\u96c6\u5ba2\u65bd\u7b56\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\n

\u304a\u3059\u3059\u3081\u30b5\u30fc\u30d3\u30b9\uff1a<\/strong>\u30d3\u30b8\u30cd\u30b9\u30de\u30c3\u30c1\u30f3\u30b0\u30b5\u30a4\u30c8\u3010\u30bc\u30d2\u30c8\u30e2\u3011<\/a><\/p>\n\n\n\n

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